Are you a boy band??

Unit 11 Journal Entry Question for students who missed the trip. Grade 10 Media Arts/Comm Tech

On the trip to Vtape, students saw the video art piece entitled "I am a boy band." This piece was created by Benny Nemerofsky Ramsay, who satirizes the different personalities of a prefabricated boy band. Ramsay shows how boy bands are often constructed using male stereotypes (the "sporty guy", "the cute one", "the bad boy"). Musical sensations are rarely discovered in today's market-driven music industry, but are constructed for a very specific audience and purpose.

Think of one example of a prefabricated music group/act and discuss the following:
-their image
-their target market (who is their audience and how do you know)
-their message
-their purpose